Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Ideal Standard is the company's international flagship brand for bathroom solutions. The company also sells products under two other international brands Jado and American Standard (Latin America), as well as leading local brands including Incesa Standard (Latin America), Armitage Shanks (UK), Ceramica Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern Europe). The company employs over 11,000 people and operates in over 20 countries.